Released on: April 3, 2008, 11:31 am

Press Release Author: CameronWeeks Public Relations

Industry: Management

Press Release Summary: CameronWeeks, the Texas-based technology PR firm with focus
on complex technologies and industries, is vetting startups throughout the United
States as contenders for equity barter to help new companies enter the marketplace
while conserving cash.

Press Release Body: CameronWeeks Public Relations, the only PR firm for complex
technologies and industries to offer 100 percent senior-level representation, today
announced that it is currently evaluating technology companies for equity barters.
Instead of being paid fully in cash for its public relations services, CameronWeeks
is willing to take some of its fees in the form of equity. The agency is interested
in companies in the life sciences, which include biotech and medical devices, health
tech, software, IT and green technology industries.

In today\'s market, early-stage companies, whether bootstrapped or venture funded,
are challenged to bring their complex technologies to market quickly and
cost-effectively. Bartering for essential services allows them to become more
efficient with limited resources while planning for long-term success. For those
organizations seeking funding, public relations services can also be utilized to
develop communications strategies for reaching potential investors.

"Public relations should not be considered an afterthought for new companies and
technologies," said Patti D. Hill, CEO / Founder, CameronWeeks Public Relations. "PR
initiatives should be engaged when a product reaches advanced alpha in order to
build strategic visibility without losing precious time. Companies that don\'t
proactively tell their story will find themselves under radar and, with many
burgeoning technologies, first to market is critical."

Continued Hill, "Bartering for these essential services is an excellent way to
preserve capital and enable small or start-up companies to focus on perfecting their
technologies and growing their businesses."

Bartering is not only a complement to sophisticated marketplace economies but also a
means of survival in declining economies. According to the U.S. Department of
Commerce, bartering accounts for nearly 30 percent of the world\'s total business. In
the United States alone, over 250,000 businesses actively use organized barter to
supplement their monetary transactions.

CameronWeeks will utilize a strategic evaluation framework when selecting barter
companies that includes vetting the management team, market opportunity, and the
product/value proposition to its intended audiences. The agency will also heavily
consider the technology differentiation or business model differentiation.

About CameronWeeks Public Relations
CameronWeeks Public Relations is the only firm that provides 100% senior-level
public relations representation for complex technologies and industries. Combining
a sophisticated understanding of business issues and with proven public relations
practices, CameronWeeks\' elite PR practitioners capably develop strategies and
campaigns and implement tactics for emerging, established, and rapidly expanding
organizations throughout the world. As a non sector-specific agency, CameronWeeks is
the premium PR agency for an array of complex technologies and industries, including
biotechnology, finance, economic development, IT, nanotechnology, and software.



Web Site: http://www.cameronweeks.com

Contact Details: 512.745.3686
pr@CameronWeeks.com
www.CameronWeeks.com